I do believe that their day will come sooner than they think. Google it, its a fascinating story of how they duped consumers into believing they NEEDED cereal to be healthy. We need to go back to where white men were portrayed honestly and accurately as being masculine and strong. Politically correct is out of control!! Youre not alone in that theory, Anonymous. Whay ever happened to hiring someone because they are the best person for the job? Black Hip-Hop stars are stereotypically viewed as successful therefore that image is often used in association with a brand/product. What I will never understand is this desire for some gay people to tell the whole damn world that they are gay!! Yes! As others have pointed out, its actually exacerbating racism. I have boycotted every company pushing the propaganda. But jeez, its getting worse and worse. Sadly I work for a large corporation and for self preservation reasons do not feel comfortable divulging my identity, given that todays social justice warriors will label anyone who even remotely disagrees with their world view as an -ist or a -phobe and will make it their lifes ambition to get said person fired. I literally get up and leave the room or x out ALL of these commercials (and blacks are in ALL of them) that are bombarding and attempting to control our thinking that theyre normal .. In 2021, we will see marketing and advertising campaigns reflect a range of consumer diversity especially among apparel and consumer packaged goods. I find the media, the big corps, anti-social media, etc., quite nauseating. Kris, I cant say you made a bad decision pulling the plug all those years ago. I dont believe a lot of what I see on the news, Julie, but quite a few recent mass-casualty events have allegedly been motivated by racial hatred and Buffalo is most certainly not the beginning. In the past half year alone, weve had the SUV that drove itself through the Christmas parade in Waukesha, Wisconsin in November; the synagogue shooting in Texas in January; the Brooklyn subway shooting in April; and thats just off the top of my head. And as for all the black commercials that are being shoved down our throats all day??? All men are demeaned in commercials and have been for a long time but especially Black men lately. Do advertisers really think that the only way to appeal to potential customers many of whom are white males is to insult white males? American Marxism is a somewhat difficult read due to his command of the American English language, but Levin goes back in history and lays out the beginning foundations of every social and political upheaval we are experiencing now. I certainly do think the under currents in all of this are more sinister forces that have been playing the long game for decades. Im sure people watching us from other countries have to be like wtf??. Levin is probably the smartest, most observant, most literate social/political commentator out there. https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Thanks, Robert. Sorry, Carl, but theres only so much I can pack into one Cranky blog post. Now everywhere I turn in commercials, I hear the copy saying everyone, all together, we, inclusive This breaks the irrefutable law in branding that you can not be all things to all peopleever. As another poster mentioned the bullshit detector is immediately triggered. Like what happened with that BLM founder after she bought four million-dollar homes in L.A. A group of atheistic supporters of chaos to brainwash and control all human society. Start by consulting diverse communities through surveys, advisory or focus groups to understand their concerns or perspectives on a given topic. I dont see it, yet the advertising industry engages in constant self-flagellation over the lack of black workers. https://en.wikipedia.org/wiki/Sister I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. Models are, in order: Black, black, black, white, black, black, white, black, black, black. Sadly, I think you are largely correct. Everyone and anyone can use a public library free internet, job searches, self-education are all to be had there. Indeed we do. Stop this daily unfair portrayal of white males. I doubt most have a problem with people of different backgrounds being represented. Check out a video of one brazen robbery here: https://nypost.com/2021/06/17/thieves-now-mock-the-rule-of-law-in-progressive-cities-like-san-francisco/. Thats one of the things that bothers me most about this topic brands and advertisers and everyone else banging on endlessly about racism and diversity and inclusion, and then doing absolutely nothing fair, honest, equitable, or meaningful when they have the opportunity to actually be the change they say they want to see. Interesting, on his website there are no blacks working at his firm. If you look at some famous movies of the 80slike Back to the Future, the big blonde man is the bad guyBiff. This is not authentic. In regards to the number of black male/white female couples in commercials I would only add: What message does that send to black women? (Thats got to be by far the most unrealistic thing Ive seen all day. While I can certainly appreciate the occasional clever attempt to subvert traditional gender roles in TV commercials, it becomes a problem when the majority of ads go out of their way to push agendas focused on race and gender. 20 years from now, maybe it will be down to 30% white male. Luxury cars over index with white customers, so feature mostly whites in those ads. When whites came to America the Indians had slaves, they killed other tribes and made slaves of the women and the young. The biggest lie I see every day in TV in ads is mixed couples with a white husband and black wife. There WAS a time in the US when blacks and whites dressed the same, enjoyed much of the same music, went to the same civic celebrations, etc. That is one of the strongest bonds in human society but you rarely see it in commercials. People are realizing their clientele is much more diverse, and it helps their image to represent that in their advertising. Hi, Merle. Use Brave browser instead of Google; get off Facebook; find an alternative to Twitter. Love your post, Kinchan. Take care of me and keep us, as Leo Terrell (a black man) says, on the democratic plantation. Im thinking that we are witnessing a more subdued, diluted and pervasive approach to the impossibility of reparations everywhere, in hopes that these little tidbits may just blunt the tip of that spear. Yes, the erasure of strong male role models from American culture is absolutely intentional. . But, this isnt some sort of phenomenon. That said, I think you expressed yourself quite well. And the corporate media including Big Tech are not just complicit, theyve been captured completely. Powers that be in Hollywood and on Madison Avenue want women to stop breeding with white men. The roles have changed and girls no longer need to be saved. The other challenge is if you say anything negative about misrepresentation in advertising, you are accused of being a racist. But they only come out when it fits their narrative, like when a White cop shoots a Black person. What are some examples of forced diversity? - Quora These advertisers are scumbags and people should boycott the products that theyre promoting!! If we are somehow suddenly expecting the world of advertising to be fair, balanced, and perfectly representing the ugly masses.. well, thats not going to happen and never has. . African American families living in 2 million dollar, mid-century modern mountain homes, driving 60K cars. The Kellogg brothers were Seventh Day Aventists who preached that meat is evil, advocating a grain and veg based diet. Plan to go the distance or dont go at all. And they think they can fix racism by depicting black people as cultured, educated, successful, and harmless. Diversity in TV advertising has improved in the ensuing years. So much for fairness and tolerance, yes? Could it be the NHL is overwhelmingly white because of demographics, history, and lifestyle choices in large part? I am a white woman from the United States. I hope that we can stop going down this road before its too late. Cameron Conaway, Solace, 6. But there are MANY surveys saying the advertising industry, including behind the scenes people, is mostly white. The advertising industrys complete disregard for accuracy, fairness, or authenticity is truly breathtaking. I like you already, Cathi! It really doesnt matter to me what race a person is in a commercial. I am a pasty white Irish girl with strawberry blonde hair and blue eyes and I never see anyone who looks like me in any media anymore anywhere. Never mentioned is the fact more white folk are shot and killed by the police than are black folk. In any case, the media, government, and yes, advertisers too are sowing the seeds of racial division through their constant barrage of misinformation, manipulation, and spin. Last thing the diversity officer in major companies that must approve all advertising is root of the problem. In the meantime, theyre all probably laughing themselves silly watching race-obsessed white people trip all over themselves to make commercials that make white people feel less guilty about being white. Tired of it! This seems like an attack on God and the Bible, and without gender dysphoria, the idea of choosing what gender I feel like being for fun seems childish, confusing, and narcissistic most of all. Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. Big Tech is corrupt. I often find myself questioning if the black people watching these commercials would really use this product or service. Thank God there is a voice of reason on the net. And that the belief in a God or divine spark within is a total lie. Is this social engineering or some type of reparations for past indiscretions? Like with so many things in life the pendulem has over swung in an effort to correct an issue. But to look at these commercials youd think that 90% of the country was black and theyre only casting commercials to reflect the demographics. It MIGHT be saying, instead, that there is no way any one is taking a chance to piss off a black Karen who thinks the buffoon or clueless black person is a form of a micro-aggression, or subtle racism, or some baloney like that! The body-positivity trend has especially gripped womens magazines, and more than one social commentator has taken these publications to task for celebrating and glamorizing unhealthy lifestyles. I've seen ads with literally theres one east asian, one south east asian, one white, and one black. Also, why is it that your kind always resorts to ad hominem attacks and calling people Hitler? His presence was a sign, so the argument goes, that the movie's creators had clear left-liberal . On YouTube Ive got the remote ready as soon as they say I can skip ads and usually have the sound down and am looking away at my laptop until its over, but still. On the other hand EVERYTHING makes perfect sense to us conspiracy theorists because many of us have been studying the Master Plan for 30, even 40 years. The female chromosome is XX, the male is XY. These days, we are all seeing a hell of a lot of propaganda. You get the drift. While were on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who cant make it through the day without the help of women, children, and people of color? Diversity is not forced because it's bad; it's forced because movie studios are trying to seem "woke" and are profiting off minorities' hopes to see themselves onscreen. It creates the mentality of entitlement. Yell and stomp enough, youll get your way. There are WAY TOO MANY FOLK EARNING their LIVINGS! I never use this word about Disney that Im about to because my mother taught me that it was a disgusting sexually connotated word that a lady would never say but you know, Disney SUCKS!!!! Has anyone or can someone post a list of ad sponsors and companies that promote fake advertising? Not just in the race area, but other sensitive areas. Sixty percent of American consumers consider diversity in advertising to be important and a further 40% have turned away from brands they felt weren't inclusive in their advertising. Honestly, I dont see this getting any better. Healthy minds recognize differences like this and it niggles away at us because it just doesnt track. You are born with them and cannot change them no matter if one surgically destroys what they were born with, or hormones one takes. They now account for nearly 19 percent of the U.S. population, yet they are in nowhere near 19 percent of TV commercials. The whole you have to be an activist or youre a racist deal is getting old. I am a white female and I feel for the white male who is so obviously portrayed as a home-staying effeminate and clueless male. Do brands and advertisers believe that by over-casting black actors in commercials, they can somehow make amends for slavery? Multiracial scenes now common in TV ads And many, many interesting theories on what is going on. (And Im just going to say it: Barack Obama, the so-called Great Uniter, did more to damage race relations in this country than any leader in my lifetime. They refuse to think critically for themselves; they just believe what theyre told. Who comes up with the best inventions and breakthrough technologies? Patrick West Columnist 31st August 2017 Share Topics Politics According to a report in The Times on Saturday, advertisers. It drives me nuts, and for so long I have felt like I am the only one who gets worked up about it. Go to virtually any website from Ralph Lauren to Nike, to even Dale of Norway or Toyota. As you can imagine, and as we have discussed here, whites and (especially) Hispanics are grossly underrepresented while blacks are grossly overrepresented. . Like the fact or not! I just want, as Tool says in Aenima, Mom to come and put everything back together again. I am a gay man and I am sick of the LGBTQ with their crap too! Political correctness is whats gotten us here in the first place, Thor. Making a conscious effort to include diversity does not need to be an act of tokenism; rather, it can demonstrate a commitment to equality and fairness within your brand. Always use the Golden Rule. Do not hurt others in any way. I call it Clown World and were all living in it. For now, the only thing equitable about all this is how equally insulting it is to everyone. Maile Keone, Listen Technologies Corporation, Using diversity as a strategy to sell more or to better appeal to your audience is exploitation and appropriation. These companies are so worried that their Hispandering will all be wasted if someone doesnt realize that the people in the commercial are Latino that they have to yell out loud to consumers : Look, we care about Latinos, too!. Youre right. All of the Big Tech companies are woke, and Microsoft goes out of its way to make its politics obvious. Tokenism is real. What is the rationale for this? The focus is all about diversity and political correctness instead of just making a great product. There is something very disturbing about the emasculated effeminate girl men being pushed in our society. We finally got respect form America years ago, we got gay marriage legalized and now these crazy people want to groom children in the schools??? unless he is placed beside a Nubian Goddess as his love interest or something. It is so rare to see a white person in commercials, but if we do, get this theyre actually belittled. Thanks for speaking up, Jake. Isnt it just a little bit racist of advertisers to tell us that blacks and other people of color must walk, talk, dress and behave like white people, and partake in activities favored by whites, in order to be successful? watching youtube just nowNavy Credit Union commercialno white males2 POC males and an Asian lady. Forgive me if I digress or ramble on, I think about the future of marketing and branding often and care deeply for the future of our society and culture. You can search our content library for case studies, research, industry insights, and more. Reflect the realness of your customers in every ad and diversity will naturally follow. You wouldnt think it so difficult to properly represent diverse populations on screen, but for some reason, the people behind todays ads are tying themselves into knots over it and still failing spectacularly. Wow, where will this country get our future warriors? You could also throw in guilt and reparations as other potential motives. For most of us, the reality we see in our daily lives looks nothing like the contrived bullshit we see on our TV screens, and while the endless assault has gotten very tiring, very fast, Im not sure that any amount of protest, boycotting, or letter-writing is going to change a thing. Some say they. This is so far off what is anecdotally obvious to the average TV viewer, that it suggests erroneous data. In many ways, the need for diversity in advertising is a numbers game. I realize the world is changing but mixed race couple, gay & lesbian couples, trans people is a small percentage of the population but you would never know that by watching todays TV commercials. Advertising is just an extreme version of the same phenomenon. Take a moment to write a quick email, tweet, or Facebook post to some of these companies who are pushing this forced-diversity agenda. Thats why Im voting for the D. Thats the political mentality of so many of us. It is focused on small, low-budget, often local and owner-made videos.promoting small businesses. Its almost as if, as you say, studies like these are meant to shape reality rather than reflect it. Come on men! With respect to simple gender, 90%+ of print and television ads for gyms and exercise equipment feature women. Youre not alone. Unfortunately, the brainwashing has been so constant and so thorough that most have no idea. Every soldier, police officer and fireman knows this. We expect this from brands (like PETA) whose missions are tied closely to such issues. Political leaders on both sides of the aisle continue to enrich themselves while we pay the price, war is big money and it is used as a distraction from from the things that are usually going on right under our noses. Make this madness come to a quick stop. and so true, so true.. I just turn the sound down and walk out of the room. The target demo is never the minority actors depicted in ads. Now, we are in the minority. Currently the white race has been painted into a corner. Also, TV ratings show a slightly higher audience for minorities, but whites typically make up a majority portion of overall ratings. The irony is most young suburbanites who care about the issue choose streaming services to avoid or skip the ads anyway. Thank you! Think about the inherent diversity of your end consumers and work backward. It's never a mixture of an Asian, Indian, Hispanic, Middle eastern men or women in any of these interracial relationships. I do not think we will see another Anglo-Saxon actor as James Bondif we do, he will be feminized like the guy playing Spider-man (compare Holland to Nicholas Hammond and you see what we meanHammond was a boy-next-door kind of actorhe wasnt a tough guybut he was more masculine than Holland-who seems like a child or midget). Should we start shutting down and burning down communities to highlight this fact? I do not need to go outside in my front yard and scream to the world I AM GAY!!! I just happen to have two 36 axe handles right here by my desk. Its just where we are. . And can you imagine if there were commercials promoting white only banks?? There are a plethora of resources for the economically underprivileged to attain post-HS education in a trade, or in a college, etc. Thanks so much for your comment, Brock. There were some American actors like Lex Barker and Ken Clarkbig mennot ever going to be mistaken for womenand they went to Europe to work because it was more traditionalmen were masculine and women were feminine (although they also made women-led action movies-Hollywood didnt catch on to this trend except in comedy films). It's time for action. Yes, the lgbtq is a cult. Advertising clearly misrepresents the US demographic. I would love to organize SHWM (Single Heterosexual White Males) because we are apparently unrepresented and as such are solely responsible for the oppression of all non-SHWM people! My wife is Chinese and asks why there are no white and Asian couples. Hi, Jason. As a Delta frequent flyer, I cringe every time I walk down the jetway. But true. Always try to be sensitive and try to feel how others may feel. Your comment reminds me of the former Levis jeans executive who just published a book about how woke capitalism at the company got her ousted from her dream job. Liberal white creative types were so wracked with white guilt the only thing they could think to do to assuage it was to erase white people (esp white men) from advertising. Blacks have failed to adopt the mentality that they are American men and women but instead keep pushing the notion that society owes them something. Once youve determined how youd like to improve, tap into the many new resources out there, such as Vices gender-inclusive stock photo library and the Conscious Style Guide, a guide for helping writers use more inclusive, mindful language. I think everyone is a little sick of that. Why Have 49 Agencies Dropped Their DEI Pledges? - Adweek And not created and shown exponentially more than they are present in the real world in order to enforce an agenda and brainwash the populace. It is pretty pathetic. God forbid somebody appropriates the wrong thing. But almost every day, we see videos of people brazenly walking in a store or walking up to someone on a sidewalk and just taking whatever the hell they want and walking off with it. I am happy with my life. In the 1930s, the big movies studios often promoted effeminate men as their leadsDavid Manners Leslie Howard. My husband pointed this out to me some time ago. Sound familiar, folks? But Caucasians dont march, or wear mask.we need to speak up and not be canceled out. Sorry it does not even out to put mostly blacks in front of the camera while keeping the behind the camera jobs for whites Except for a few superstar talents, people in front of the camera make less long term and have short careers compared to people behind it. And the victim mindset is poisoning our culture as we make the very creator of our stable lifehard working men, the villain. . Call me crazy. Amazing. Were being lied to on an epic scale and if you look at who is in on it there are not a lot of other possible explanations. Thank God for the mute button. Quite maddening, but not surprising since the vast majority of commercial advertising is mostly devoid of creativity. Advertisers are 'trying too hard' to demonstrate diversity | Daily Mail Online Channel 4 YouGov poll looked at representation of BAME and LGBT communities Broadcaster claims that brands are. Though I will say that Ive been seeing more Asians in commercials than whites now. I did contact one company to comment, politely, but received a lame-excuse response. generally, its ridiculous. I mean, according to these commercials, were all doing well right?
