I can build proof of concept and then push over time into stores.. Its one of the biggest online merchants in the world, No. DSA_CATEGORY:BIKES DSA_MARKETABLE_CATE The GVR is designed for the speed of race day and fast-paced action on pave and open fire road sections. Note: Viathon sent over the Rival 1 G1 bicycle for test and review at no charge to Riding Gravel. Viathon is for riders who appreciate uncontrived quality, demand craftsmanship but recognize value, who pedal for health yet savor the ride. WHO WOULD HAVE THOUGHT? Love lower price bikes and bringing the MTB sport to more people.. what happened to viathon bikes It's not the frames: they aren't open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. Some of that is a function of the homogeneity of the modern bike-enthusiast business. I just pay the numbers. Makes me think of the Walmart gaming pcs released a while back, which were so bad reviewers raised concerns about their safety, despite the presence name brand components. Unlike, say, the car industry, its relatively cheap to launch into the world of making bicycles, even bespoke framed ones. @jason-99: With that logic, give everyone nukes. The bikes are clean and simple, classy but without any fanfare. And failing. Quan was with Cervelo from 2004 to 2008. 5G for Dura. Hi all Thanks for the reviews and updates. Oct 2, 2019 by James Smurthwaite Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. According to Spinhirne-Martin, Walmart is not currently planning store-based service departments. Mount a water bottle to the frame and stay hydrated for harder riding. philadelphia bicycles - craigslist Spesh's Fuse 27.5 comes to mind, costing ~$1200. Viathon equips the M.1 with two clever features that challenge the common definition of an elite cross-country bike. Get Free Shipping Storewide ViathonBicycles.com w/ Coupon (Activate). In stock bikes | CANYON US Walmart muscles into the high-end bike market - Cycling Industry News Your email address will not be published. I'd love to buy a rigid carbon 29er single speed for about $1300 Viathon. For less. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. Walmart will sell bikes under this brand soon with price tags up to $6,000. ''', And indeed they were. Pinterest. Wal-Mart shoppers are not going to spend 3-5 k for a bike! Giant Stance, pretty close to fitting this bill at 2k! Many people are the same, I guess the rebranding isn't for nothing. They also have their own brands, among which there's their B-Twin brand of bikes and bike accessories brand. On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. ($1k frame only pricing). Calling all PB keyboard warriors: to the watch forums! I want to figure out how to use that customer base to grow the bike industry.. not bad at all. Viathon Bicycles made waves at its launch earlier this year as a premium bike brand incubated under an unlikely source. Unfortunately, your shopping bag is empty. Prices of big brand quality mountain bikes jumped the shark years ago. But to drive the demand, there needs to be a product in place to capture attention. The R.1 is available in five stock frame sizes (52-59cm), and three complete bike build in addition to the $2000 frame & fork. Por - 10 junio 2022. Could always ride it and return it! Viathon has chosen a RockShox SID RLC with 120mm of travel. Who am I kidding. Sure, some R and D for that motorcycle has come from up and down the lineup, but the same can be said for the bike companies. Did Viathon offer some bold new technology,jaw-dropping value, or an irresistible brand story? I built the brand without them knowing about it at all, reveals Spinhirne-Martin. Shit, I'd probably buy one to beat up/lend out. (The Walmart connection can be found only on the sites copyright line.) Viathon ships high-end carbon bikes from a Walmart - Bikerumor 12-speed, electronic shifting, handlebar diameter changes, four piston brakes, blah blah don't need. Could be interesting. What's the point? If you're making more of something, you can afford to invest in tooling and equipment and processes to make it cheaper. It's why car companies like BMW don't come out with a new 3-series every year, but more like every 7. And its not as though it was even that expensive to create, at least not in Walmart terms. price sold by type electric assist +. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 hardtail mountain bike. Discussion of everything bicycle related. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. As technical editor Dan Cavallari pointed out in our sister publication VeloNews, "Viathon ticks almost all the high-end boxes for a bike with a lower pricepoint. MTB, Black 648 3+ day shipping Best seller $91.14 16" Marvel Spider-Man Bike for Boys' by Huffy 435 Its exploding right now because people are afraid of riding in traffic. I read an article that estimates the bikes the top pro supercross riders use would cost somewhere in the range 100k-200k. Walmart Launches Premium Bike Brand Including $6,000 Mountain Bike For sure we are also undergoing huge changes; times are tough now and likely to get tougher before they get better. And cost of owenership for the V10 is probably about the same as for a 450. The road bike is 200 grams lighter than the gravel bike, with more aggressive geometry, 28c tires, and a stiffer frame. Thanks for your site. To be honest they have decent bikes (they sold an aluminum frame/carbon fork road bike with Ultegra Di2 and disc brakes for about EUR 1800, which is/was unique in the industry I believe) but, take this as you may, I only buy products from this line (clothing mostly) which don't feature large logos. The bikes themselves, it was agreed, were competently designed and engineered, and marketed by respected industry professionals with big-brand credentials. I think bikes are priced high and I think the margins are higher than in other enterprises. Will people buy them? According to the designer and engineer, Kevin Quan of Kevin Quan Studios, Viathon manufactures frames at the factory, making the best bikes you can think of.. America's low price leader served up a single no-name (and possibly open-mold) model with full mechanical Ultegra group, complete with wheelset, at a very low price point. When used in conjunction with good cultural management practices and as part of a complete disease control program, viAtHOntM will control/suppress specified diseases associated with almond, barley, corn, grasses grown for seed, onions, peanuts, pecans, pistachio, soybeans, walnut, watermelons, and wheat. Good question, Dan, and one we'll come back to in just a minute. First they took our jerbs, and they're taking our guns! 2020 Viathon G.1 Red eTap AXS - 99 Spokes Now on to the final word on this carbon fiber crushed rock roller. Waiting for Whole Foods to offer MTBs. How much is the bike when it has the XX1 components? Returns only available to original purchaser. Good, we need more of this competition. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. tony dokoupil ex wife the bachelorette. Did you have any issues with clearance between the spokes and rival caliper in the front? I spoke with him at the recent Outerbike expo in Idaho, the second public outing for the brand. And while low, Viathon pricing was at parity with any number of other name-brand carbon models, including Trek, Specialized, Cannondale and Canyon. The bike arrives 98 percent pre-assembled the customer has to tighten on pedals, install the front wheel, and attach the front face plate over the handlebar. @roma258: It's not. The new G.1 is their top-tier carbon gravel bike, with a loaded spec including Zipp cockpit, Fizik saddle, HED wheels, and SRAM Red electronic shifting. 1600 Pearl St., Ste 300Boulder, CO 80302This website copyright 2023. GearJunkie Copyright 2013 2023. $2000 is still steep for an entry level hardtail, especially without at 27.5+ option. Nowadays, a search for Viathon bikes on the Walmart website (see here, here and here) returns a notice that the item is no longer available; the image from the final link (also shown above) displays another brand and model entirely. Viathon is hitting the market with three model families. Wal-Mart Launches Viathon, a New Direct-to-Consumer Bike Company @MDZ Thanks for checking out Riding Gravel and for that feedback. And I suspect Viathon isnt relying on a deep tech story to market its bikes for a simple reason: the frames dont seem to offer clear innovation in design or materials. PDF HeLenA cHeMicAL cOMPAny - Amazon Web Services I wanted to make bikes that I would want to ride, says Spinhirne-Martin. Mountain bikes that rival the cost of motorcycles, silly parts that cost $30 for a $5 part, extremely expensive tools (because Park Tools is worse than Snap-On), etc. bicycle The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. We don't need a review. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Certainly, there are many Walmart shoppers among us, though likely few who have bought a bike there. Bike shops could benefit from more riders on more bikes. Or assembled in store by Walmart employees???? The simple answer is: because it can. It's not the products: a three-frame range of MTBs, and gravel and road bikes. So we have the greatest potential to reach a larger subset of the American population than any bike shop, or any other brand, he claims. Someone shopping for a high end bike is never going to go to Walmart for it. But once you lend them a bike and let them tear it up, they are all-in, 99% of the time pending an injury. Viathon Bikes - Browse Models & View Specs 3G for Ultegra, double the 105 model. Viathon - The new brand poised to take on the USA The brand is starting with three models . And then you have a full Dura disc model for 5G. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. Turner Tech And every single article, including this one, focuses on the Walmart ownership. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. $$$ Outdoor & Sporting Goods Company Privacy Policy Photos See all Videos See all 0:11 Bikes cost more than motos, makes no sense at all. But the bikes are neither crap nor cheap. Right. In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Walmart.com brings on bike brand called Viathon that is - reddit Brand manager Zack Spinhirne-Martin doesnt see it that way. We tested ways to dial out that feeling, like installing a ShockStop stem, and even to the point of using ridiculously low tire pressures, but as is, this bike is on the harsh side. Bike industry seems super healthy (at least outside looking in), coming from the moto world. its true, For everyone else. The Viathon website has more specs: https://www.viathonbicycles.com/products/road-bike-r1-105. That's a common argument in PB comments and everyone blows up saying you can't actually get a good mx bike for that price so why did I see one like you mentioned for 6k at my dealership? The Viathon M.1 GX Eagle Carbon Mountain Bike is a mountain bike with a versatile design for better performance anywhere on the trails. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin.With the backing of Walmart, we can scale very quickly., Im focusing on the US right now. The parts kits feature quality components from premium suppliers. "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. Long, low, slack? Walmart isnt currently targeting the kind of customer who wants the latest carbon layup or the greatest new geometry, nor is it targeting customers who self-identify as cyclists. He employs six engineers and designers at his Toronto-based studio. So, that limits demand. If they somehow get interested in riding they will take what Wmart has to offer, and if they have a lot of money and want the "best", Wmart is now there for them. Doesn't really looks like a revolution to me yet. Order today! (The first was at the Sea Otter expo earlier in the year.). You do not get the benefit of having a face-to-face resource for things like minor adjustments, tune-ups, or advice, as you would in a bike shop experience, but maybe that doesnt matter to some of you? It appears the newswas first mentioned in a Pinkbike story. February edition of BikeBiz magazine now available, Pros perspective: Olly Wilkins on DMRs new ODub Bars, MTB clothing brand Dharco aims to expand in Europe, The top five jobs in the bike trade this week 3rd March, German custom bike brand Velo De Ville to launch in UK at The Cycle Show 2023, Ribble Cycles launches new collective of riders, Squire releases its first range of wearable cycle locks, SRAM releases new Force AXS groupset, developed for WorldTour pros. This may have been mentioned already but Im not gonna read everything. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. A torque wrench is included to help the customer tighten screws appropriately. @roma258: There's no fear - we're just doing what the majority of buying customers are asking for. The frames are customized for REI's product line and highly durable. Moto shops are fine with 35% margin where most bike shops wouldnt talk to you without keystone margins (50%). Walmart releases its own high end bike brand (Viathon) At least they dont come with pegs. At least 30-50% of surfers at my local breaks are on $200 Wavesorms and other "foamies" from Costco and the like. Vosper: House of carbon cards, chapter two: Viathon revisited Considering the Walmart shopper and what bike theyre on now, the answer is probably yes. It doesnt need to get younger customers. Years ago a friend of mine bought a carbon fiber Dura Ace bike. It doesnt have to adapt to the future, it is the future. Viathon Bikes - Walmart.com. When flexing the wheels on hard pedaling, I get some rubbing which viathon attributed to spokes being out of tension, but the clearance is ridiculously minimal. For instance, TRP Sprye calipers are known for having a part in this issue with many other combinations due to the wider caliper designed to accommodate the dual moving pistons on that design. When everyones selling a $3,500-ish Shimano Ultegra disc-equipped carbon gravel bike with an oversize headtube, asymmetric rear triangle, and scads of tire clearance, its a little hard to stand apart from the crowdeven when there are real differences. Bikes come equipped with well-recognized components such as SRAM, Zipp, and Stans' No Tubes, on a good/better/best three-point pricing structure, with all models starting below $2500. Viathon is backed by the big box retailer but has teamed up with industry veterans that'd designed frames for brands like Cervelo and Pivot. The company's launch includes three bikes: the G1, R1 and M1 for, aptly, gravel, road and mountain biking, respectively. Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. (if they care about value, they'll go YT or Canyon, etc.). what happened to viathon bikes. 39w. I would have thought their frame prices would have more closely matched online Chinese carbon frames. Lightweight carbon frames: Viathon bikes, including the Dura-Ace road bike, Ultegra model, R.1, and G.1 bikes, are crafted with durable, lightweight carbon frames to give you an edge over riders with heavier XC and mountain bikes. 2G for 105, 1.5G for a frame. Not just kooks either. Wouldnt be caught dead buying one of their bikes but competition in any industry is a good thing. I don't know what site you are on but thats all there. "SHIMANO 105 FC-R7000, HOLLOWTECH 2, 50-34T". I'd like to know how it rides, how well it's assembled, quality of the frame, etc. Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Im guessing thatwithout the connection to the largest retailer in the world, Viathon wouldnt be getting nearly this level of attention. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. 3 - OP linked to the Walmart site, which had little information. The gravel scene is important for that. No normal business can compete with their strategy. Viathon: Walmart's $6,000 Mountain Bike Put to Test Its a night and day difference!, exclaimed Andy. Without the curiousness of the Walmart link, I wouldnt even be writing about Viathon. Ive heard quotes saying a pros super cross bike runs around 100-200k. Buyers have 60 days from purchase to return the bike, and it can be new or used. Does it seem like a no-brainer to spring for Viathon for people interested in that? the stigma of owning a bike bought at Walmart. And the mountain-biking-mad Waltons have also upgraded the MTB trails close to Walmarts corporate HQ in Bentonville, Arkansas. bicycles But the move that really set the cat among the industry pigeons was the Viathon sales strategy, which at least strongly hinted at distribution via Walmart.com. And no im not interested in your bicycle either. Likewise, this doesn't mean that the UK will see high-end road and MTB bikes retailed from Walmart-owned Asda (not least because Walmart is off-loading Asda in a deal with Sainsbury's if the CMA allows it
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